Digital signage, also called dynamic signage, is a specialized form of slivercasting in which video or multimedia content is displayed in public places for informational or advertising purposes.

Dynamic messaging that can boost sales, keep employees informed and improve customer satisfaction.Digital signage systems deliver customized media playlists to one or more digital screens, enabling a network manager to display targeted information to a specific audience at a specific place and time. Relative to traditional signs, digital signage messages can be easily customized, changed out quickly and inexpensively and delivered to many displays at once. Digital signage is often used to present a custom-tailored content mix, including product promotions, timely news, and upcoming events. Screens can be mounted on walls, ceilings, shelving systems, or aisle endcaps, or integrated into freestanding displays and kiosks. Digital signs are used in a wide variety of applications ranging from targeted retail advertising to internal employee communications and remote training.

 

What does digital signage look like?

Digital signs can take many forms, including free-standing towers, flat screens hung from walls and ceilings, electronic displays integrated into end caps, and even small screens on the price channel.

 

Where is it used?

Government
  • Public service announcements
  • Community event bulletin boards
  • Emergency notification (e.g. Amber alerts)
Hospitality & Entertainment
  • Lobby signage & wayfinding
  • Meeting announcements
  • In-room “barker” TV channels
Healthcare
  • Product/service advertisements
  • Public health advisories
  • In-room “barker” TV channels
Travel & Transportation
  • Departure/arrival information
  • Place/destination-based advertising
  • In-vehicle advertising and information
Corporate/Internal Employee Communications
  • Upcoming events bulletin board
  • Public safety information
  • Internal/sales goals success tracking
  • Corporate/safety training
Retail
  • Complement POP displays (integrated end caps, free-standing displays, shelf-edge)
  • Advertise products sold in-store (wall- and ceiling-mounted displays)
  • Improve in-store environment/aesthetics (branded content, entertainment, checkout channels)
  • Back-room sales training
Restaurants & Bars
  • Quickly change menu items with digital menu boards
  • Use promo/specials boards to drive up-sell and add-on item sales
  • Display live TV, trivia and gaming content
Education
  • Display current events, photos, local news and weather
  • Inform staff and students about upcoming events, assemblies and awards ceremonies
  • Deliver emergency alerts and public safety information
Banks & Credit Unions
  • Inform customers about loans, investment accounts, and other banking products
  • Show news updates or live TV to reduce perceived waiting times
  • Display current rate information

How much does it cost?

Even a simple digital signage project can quickly become complicated to price out.Will offer you most competitive price according to your requests.

Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Pin on Pinterest

Leave a Reply

Your email address will not be published. Required fields are marked *